"People don’t buy because what you do is awesome. People buy because it makes them feel awesome." – Tara Gentile
In 1995, I left my position as a corporate sales manager of a Fortune 100 company to follow my dream of owning a professional martial arts studio. It was both the most exhilarating and terrifying time of my life.
When I left, I took my decade of experience and success in a large corporate environment with me. However, I soon learned that the world of entrepreneurship and small business was much different from my corporate experience in one key area - guarantee of compensation.
In the corporate world, although my compensation was ultimately predicated on my performance, if I occasionally had a bad sales call or mish...
"People don’t buy because what you do is awesome. People buy because it makes them feel awesome." – Tara Gentile
In 1995, I left my position as a corporate sales manager of a Fortune 100 company to follow my dream of owning a professional martial arts studio. It was both the most exhilarating and terrifying time of my life.
When I left, I took my decade of experience and success in a large corporate environment with me. However, I soon learned that the world of entrepreneurship and small business was much different from my corporate experience in one key area - guarantee of compensation.
In the corporate world, although my compensation was ultimately predicated on my performance, if I occasionally had a bad sales call or mish...
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